Michael Kassan Expands His Advisory Role With Clear Channel
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CEO of听Highly Influential Media and Technology Consulting Firm听MediaLink Will Help Clear Channel听Develop Multiplatform Marketing Solutions
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Sept. 19, 2013 鈥 New York, NY听鈥 Clear Channel Communications (OTCBB: CCMO), today announced that widely respected and internationally recognized business strategist Michael Kassan will become a Special Advisor to Clear Channel鈥檚 Chairman.
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Kassan is the Founder, Chairman and CEO of MediaLink, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. His extensive background as a leader in the media and advertising industries includes serving as President/COO and Vice Chairman of Initiative Media Worldwide and President and COO of International Video Entertainment.听 Kassan was named by Advertising Age magazine as one of the top media executives in America.
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Expanding in on Clear Channel鈥檚 current partnership with MediaLink, Kassan, will work closely with Clear Channel Chairman and CEO Bob Pittman, Clear Channel Media and Entertainment Chairman and CEO听John Hogan, Clear Channel Outdoor CEO听William Eccleshare and Clear Channel President and CFO Rich Bressler on the further planning and implementation of strategic marketing and brand development for Clear Channel's businesses.听 Kassan will advise on marketing and revenue generating solutions to ensure that Clear Channel maximizes its unmatched assets for existing and potential clients, partners and agencies.
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鈥淥ver the last several years听MediaLink has been an important and valuable partner for us, and Michael's expanded role is a testament of his involvement. He听has made an effort to be more directly involved听in our business,听and we of course jumped at the opportunity to have him play an even bigger role with us,鈥 said Hogan. 鈥淢ichael has shown a strong interest and a deep understanding of Clear Channel's unparalleled capabilities, and will听be extremely valuable听in helping Clear Channel further capitalize on our unique multiplatform assets and听deliver unmatched media solutions to our听advertisers.听 He is strategic, creative and has an incredible amount of knowledge of the media industry. He believes in our company and听knows the value we can bring to advertisers听-- and he听will be a huge asset to Clear Channel.鈥
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鈥淐lear Channel has the 鈥渟pecial sauce鈥 that is sought after in media today: the rare combination of proven experience coupled with intelligent innovation. As an organization, it is one of the largest media companies and one of the most nimble in the world.听听Its assets are truly multiplatform, connecting bedrock offerings in radio and out-of-home, with show-stopping digital and live experiences.听 And, of course, its people 鈥 with a team worthy of the word 鈥渓eadership鈥 that has demonstrated results for both audiences and advertisers across all mediums,鈥 Kassan said.听 鈥淚 am honored and energized to be serving as a special advisor to Clear Channel, particularly Bob Pittman, John Hogan, William Eccleshare and Rich Bressler, as they further evolves their partnerships with advertisers.鈥
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Kassan has also served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission 鈥 City of Los Angeles and has been Chairman of the State Senate Select Committee on the Entertainment Industry.听 Kassan is also a strong supporter of community and not-for-profit programs, and currently serves as Chair of the UJA-New York Marketing Communications Committee. He also plays an active role in children鈥檚 education and mentoring, having been involved in both the H.E.L.P. Group, a non-profit organization serving children with special needs, and the Big Brothers/Big Sisters program of Los Angeles.